Since its foundation in 1997, Fornetti Group has made a new beginning in the history of Central and Eastern European companies in the bakery industry. The now legendary and iconic brand was born in a small bakehouse where the founding professionals began the production of the so-called mini products guided by a unique idea. Part of the innovation also included the sale of products by the kilo, not by the piece. The success of the concept was guaranteed: as Hungarian customers soon developed a liking for the novel range of products, the demand began to increase.
From here, the company and the franchise network have been going onwards and upwards, and today we produce more than 200 different frozen bakery products in three plants. Soon after the launch of the mini products, we also introduced unique weighted products, and our currently available, renowned assortment of products satisfies all customer needs in terms of flavour and form.
Operating under the auspices of the Swiss-Irish Aryzta AG, Fornetti Group’s products are now available in 17 European countries. This is primarily due to the franchise network, which is based on a unique model, but equally important is the fact that the products are also available in retail chains without branding.
Thanks to the constant, high-quality product development, today we can say that we are not trend-followers, but trend-setters of the bakery industry in the region. Our business model brings significant profits for business partners.