Programme

Professional Forum 

The main mission of the MICE Business Day is to present the domestic and international business event and travel market, and to provide networking opportunities combined with a professional education program.

For enhancing the professional education, this year we are also planning meaningful professional presentations and round table discussions for the professional conference prior to the B2B negotiations, with the inclusion of foreign guest speakers, so that the participants can get a comprehensive picture of the international situation of the meeting industry, as well as get acquainted with the current market trends.

In the second half of the professional day, in the framework of the B2B workshop, we would provide an opportunity for personal negotiations between service providers offering high-quality services in tourism or directly related to the sector and qualified professional buyers who are attending events, conferences, trainings, family days, incentive and other business trips. , organizers of corporate programs, prominent representatives of agencies and associations.

The planned agenda:

9:00-11:10       Professional Program - MICE BD Conference - Welcome speech by Zoltán Pál Gál, Ceo of Tourism Ltd. 
- International MICE competitiveness indicators, Hungary's potential in the sector -  Presentation of Olivér Csendes, CEO of Visit Hungary Nonprofit Zrt. 
-  Unlock the Secrets to Winning More Conference, Meetings, and Event Business - Presentation of Ciara Feely, international sales strategist

11:10-11:40     Coffee break
11:40-13:15     B2B negotiations (5*15-minute meeting times) parallel Turizmus Cafe I round table discussion: Corporate trends 2024/25 - How service providers can adapt to the changing needs of multinational companies
Moderator: Andrea Duca, managing partner of HD Group
Invited speakers: Tamás Sántha (Telekom), Eszter Jákó (MOL), Hevesi Nóra (TESCO)

13:15-15:00     Lunch
15:00-15:40     B2B negotiations (5*15 minute negotiation times) parallel Turizmus Cafe II. round table discussion: Labor market challenges and solutions in the event industry: Effective integration, diversity and DEI approach in Tourism and Hospitality
Moderator: Krisztina Bacsi, professional head of the Tourism Academy
Invited speakers: Gábor Nagy (Eventrend), Zsolt Habóczki (Work&Smile), Viktória Kloss (InterContinental)

15:35-17:00     Coffee break, informal networking
17:00               QR code hunt prize draw
17:40  -18:20   Visual Europe Drone Show and closing reception

Welcome reception:

On the evening before the event, on October 21st, we will organize a welcome reception. For that event we invite our foreign hosted buyer guests, and we welcome representatives of exhibitors, professional buyers, and professional visitors as well.

THE DETAILED PROGRAMME CAN BE DOWNLOADED FROM HERE