Planned Programme |
09:00–11:10 | Plenary Presentations
- Welcome Address by Pál Zoltán Gál, Managing Director of Turizmus Kft.
- Welcome Address by Kriszta Henyecz, Head of Business Partnerships at Visit Hungary
- “Beyond the Ballroom: International Trends and Evolving Customer Needs in the MICE Industry” Presentation by Hannes Schwarm, Director of Strategic Solutions at VOK DAMS Agency, international trend researcher and consultant (in English)
- “Beyond the Business Card – Value-Driven Relationships in Tourism” Presentation by Péter Gangel, Founder of Bizalmi Kör
11:10–11:40 | Coffee Break
11:40–13:15 | Sectional Presentations & Roundtable Discussions
(Parallel morning B2B meetings)
Section I: Public Engagement & Market Collaborations – Professional Partnership Opportunities in Tourism
- 11:40–11:55 | The Role of Active Tourism in the MICE Sector Mirkó Petényi, Managing Director, Active Hungary Development Center
- 11:55–12:20 | New Opportunities in the Sector – First-Hand Insights into the “Tourism Bank” Presentation by Gusztáv Láving, CEO of Kisfaludy Tourism Credit Center
- 12:20–13:15 | Strategic Developments in the MICE Sector – Budapest Convention Bureau: MICE Fund and Data-Driven Decision Support
Roundtable Participants:
Zoltán Barta, Program Director at Kisfaludy2030 Tourism Development Nonprofit Ltd.
Bálint Rippert, Senior Manager at PwC Hungary, Tourism Industry Expert
Andrea Székely, Head of MICE Department at Weco-Travel Ltd.
Moderator: Ildikó Lippai Head of MICE Strategic Planning Budapest Convention Bureau
13:15–15:00 | Lunch Break
14:20 | Venue Tour
15:00–16:35 | Sectional Presentations & Roundtable Discussions
(Parallel afternoon B2B meetings)
Section II: Sustainable Experiences – Social, Environmental & Cultural Responsibility in the Event Industry
- 15:00–15:45 | The Power of Collaboration Between Corporate Events and Cultural Institutions Roundtable discussion with:
- Zsanett Oláh, Managing Director, NÖF Nonprofit Kft.
- Péter Polgár, Head of Corporate Relations, Museum of Fine Arts, Budapest – Kultúra 2008 Nonprofit Ltd.
- Ditta Antalóczi, Head of Brand and Retail Activation, Yettel Moderator: ZoltanSzujó
Section III: 15:45–16:40 | Sustainability in Business Event Planning
15:45 -15:55 :Sustainability Efforts of MTPA by Natália Oszkó-Jakab, Regional President of MTPA
15:55 -16:40 MaReSz Green Guide Presentation & Roundtable Speakers:
- Kitti Boros, Assistant Lecturer, BGE Department of Tourism and Hospitality
- Kovács Balázs, Managing Partner at GD Consulting
- Szabolcs Pécsi, CEO, Highvibes Ltd.
Moderator: Éva Márkus
16:35–17:00 | Coffee Break
17:00–17:30 | QR Code Hunt Prize Draw
17:30–19:00 | Business Excellence Awards Ceremony
Featuring: Paprika Revue House performance